Erin Beel

User Experience Leader & Accessibility Change Maker

Lead User Experience Designer
Melbourne Water

Melbourne, VIC

Contact me for

  • Mentoring
  • Sitting on boards or committees
  • Providing an expert opinion
  • Outreach activities
  • Conference presenting
  • Opportunities to collaborate


4 years of experience as a design leader and people manager.

Leading a high performing UX team working across multiple Agile product streams leading and growing organisational UX and accessibility maturity


User Experience Design Leader and Manager

  • Designed an app that saved Melbourne Water field staff $3m in lost work time
  • Leveraged project successes to scale up UX from 1 person to a team of 4
  • Grew Corporate UX maturity from Stage 1: Hostility Toward Usability to Stage 5: Managed Usability (Nielsen Norman Corporate UX Maturity Scale)
  • The UX design process and outcomes were highlighted as a case study of best practice in the Melbourne Water Digital Strategy

Builds organisational UX culture, grows maturity and executes the strategy

  • Advocate for user-centred, data-driven design to eliminate bias and assumptions in software development
  • Influencing key and potential stakeholders, aligning them with the design vision and taking them on the journey
  • Pragmatic approach that balances best practice with the reality of the business
  • Navigates and thrives in ambiguity
  • Activating and executing roadmaps, strategy, and vision

Creative, strategic thinker with a future vision

  • Deep systems thinker who can see the whole picture, but go deeper into the systems, seeing how they interact, the futures they could create and identify opportunities for change
  • Learning mindset, creatively looking for opportunities to expand my teams’ knowledge by looking for tangential experiences in innovation, civic design, and accessibility 

People-focused leader

  • Empathetic leader, coaching each team member individually to identify and capitalise on their strengths and styles
  • Builds solid, deep, and trusting relationships with my team members and stakeholders
  • Emotionally intelligent, sensitive, and creates deep connections
  • Values-driven, ethical and committed to Diversity, Inclusion and social good
  • Inspiring and leading high functioning teams 

Accessibility change maker

  • Grew accessibility capability across Melbourne Water
  • Created, led, and executed the whole of IT’s accessibility goals
  • Winner of the Victorian Public Service Enabler’s Change Maker award in 2020 for my achievements in leading accessibility
  • Melbourne Water ranked #1 in Accessibility innovation in the National Access and Inclusion Index due to my contributions

Erin identifies as having a disability and neurodiverse.